A hands-on UK tech-review site that tests gear in its own labs and says it never takes money to review; just remember the buy-links next to each verdict earn it affiliate commissions.
What it's really for A consumer-tech site with in-house testing labs, monetized by ads and affiliate links.
What our grade covers The grade on this page is about its lab-tested consumer-tech reviews, not everything the site does.
High Scoring Confidence Checked against primary sources. We are confident in the facts and the grade here.
Retailers and advertisers pay the most (via affiliate fees on purchases and display ads), and by the site's own editorial policy advertisers cannot buy placement or influence review scores.
Source →- Operating since
- 2003 (23 years) · source
- What it costs you
- Free to read The reviews are free to read.
- How they make money
- Free editorial site that makes money from display advertising and affiliate commissions when readers buy through its links.
- What they do
- Publishes independent, scored reviews of consumer technology (phones, TVs, audio, computing) based on first-hand testing by an in-house expert team in dedicated labs.
- What to watch for
- It earns a commission when you buy through its links, so by its own disclosure there is a built-in incentive to point you toward a purchase even though it says ad and editorial teams are kept separate.
- Composite score
- 4.30 / 5.00 → grade A
How the grade was reached
Does the site take money from the very entities it ranks? Pay-for-placement, vendor-funded data, and affiliate commissions all pull this down. The less the ranking can be bought, the higher the score.
What is the ranking actually built on? Hands-on testing scores highest, then verified first-hand reviews, then opinion or popularity surveys and self-reported figures, then pay-to-rank, which scores lowest.
Is the methodology published, specific, and reproducible? Can a reader see how a given rank was reached, or is it a black box?
Are commercial relationships, sponsorships, and affiliate arrangements disclosed clearly and near the rankings themselves, rather than buried?
How hard is it to game? Controls against fake reviews, solicited reviews, and vendor gaming raise this; an open box anyone can stuff lowers it.
Evidence
- Trusted Reviews was established in 2003 by Hugh Chappell and Riyad Emeran; it was acquired by IPC Media in 2007 (later TI Media), sold to Incisive Media in 2020, and as of 2023 operates independently as Trusted Reviews Limited. Source: Wikipedia - Trusted Reviews →
- The site uses industry-standard tests in properly equipped facilities and an in-house team of expert reviewers with dedicated testing labs; it states manufacturers do not vet its reviews and it never accepts money to test a product. Source: Trusted Reviews - How we test and review products →
- Trusted Reviews discloses 'If you purchase through links on our site, we may earn a commission,' and states its advertising and editorial teams report into different parts of the business with advertisers having no influence over reviews or their scores. Source: Trusted Reviews - Editorial policy →