Deeper, verified reviews than most, but the vendors it ranks are the ones paying, and review volume you can buy nudges the score.
What it's really for A B2B software research site built on user reviews; the vendors it ranks pay it for review-generation and leads.
What our grade covers The grade on this page is about its 'trScore' ratings and rankings of B2B software, not everything the site does.
High Scoring Confidence Checked against primary sources. We are confident in the facts and the grade here.
The vendors being reviewed are TrustRadius's paying customers (Customer Voice starts at ~$30k/product/year), and while placement cannot be bought outright, TrustRadius states vendors "are only able to increase their ranking by providing more of the information buyers are looking for such as recent, unbiased reviews" — exactly the review-sourcing that its paid service produces, linking spend to higher placement indirectly.
Source →- Operating since
- 2012 (14 years) · source
- What it costs you
- Free to read The reviews are free to read.
- How they make money
- It sells vendors (the same companies it reviews) paid subscriptions for review-generation, content licensing, buyer-intent data, and lead-gen, while listings and buyer access stay free; it does not sell ads or paid placement.
- What they do
- It publishes staff-verified, in-depth user reviews of B2B software and computes an algorithmic "trScore" rating and category rankings from them.
- What to watch for
- A product's score and ranking partly reflect how many recent reviews a vendor has gathered, and vendors can pay TrustRadius to run review-collection campaigns, so heavier-marketed products can sit higher than quieter but comparable competitors.
- Composite score
- 3.30 / 5.00 → grade B
How the grade was reached
Does the site take money from the very entities it ranks? Pay-for-placement, vendor-funded data, and affiliate commissions all pull this down. The less the ranking can be bought, the higher the score.
What is the ranking actually built on? Hands-on testing scores highest, then verified first-hand reviews, then opinion or popularity surveys and self-reported figures, then pay-to-rank, which scores lowest.
Is the methodology published, specific, and reproducible? Can a reader see how a given rank was reached, or is it a black box?
Are commercial relationships, sponsorships, and affiliate arrangements disclosed clearly and near the rankings themselves, rather than buried?
How hard is it to game? Controls against fake reviews, solicited reviews, and vendor gaming raise this; an open box anyone can stuff lowers it.
Evidence
- TrustRadius was founded in 2012 by Vinay Bhagat as a customer-generated B2B software review platform; this report on its $12.5M Series C describes the company and its verified-review model. Source: TechCrunch →
- Vendor pricing: the Customer Voice package is $30k/product/year and includes review sourcing/campaigns, content licensing, embedded lead capture with CRM integration, and competitive reporting; add-ons include category intent data and Intent-Driven Leads. The reviewed vendors are the paying customers. Source: TrustRadius for Vendors — Pricing →
- TrustRadius states there is no paid placement: vendors 'can't edit or remove reviews, ask for positive reviews, pay to rank higher, or skew their scores at all,' staff verify each reviewer's recent product experience, and the trScore is a weighted (not simple) average that weights recent reviews more heavily and excludes biased sources; vendors 'are only able to increase their ranking by providing more... recent, unbiased reviews.' Source: TrustRadius — About Scoring / Promise to Buyers (FAQ) →
- HG Insights acquired TrustRadius on June 19, 2025, folding its buyer-intent data, intent-driven leads, and Customer Voice content into HG Insights' go-to-market intelligence suite; financial terms were not disclosed. Source: BusinessWire (HG Insights press release) →