Ranking placement is openly for sale via per-click bidding. Treat order with suspicion.
What it's really for A software directory and lead-gen channel. The running order is closer to an ad auction than a recommendation.
What our grade covers The grade on this page is about its software directory rankings and category placement, not everything the site does.
High Scoring Confidence Checked against primary sources. We are confident in the facts and the grade here.
Vendors bid per click for placement, so the running order is shaped directly by who pays the most to appear high.
Source →- Operating since
- 1999 (27 years)
- What it costs you
- Free to read The reviews are free to read.
- How they make money
- Pay-per-click bidding by vendors for placement, plus lead generation. Position is influenced by what vendors pay.
- What they do
- Large software directories with user reviews, heavily used by small-business buyers.
- What to watch for
- The order is closer to an ad auction than a recommendation: the products up top are often the ones bidding most, not the ones that fit you best.
- Composite score
- 1.90 / 5.00 → grade C-
How the grade was reached
Does the site take money from the very entities it ranks? Pay-for-placement, vendor-funded data, and affiliate commissions all pull this down. The less the ranking can be bought, the higher the score.
What is the ranking actually built on? Hands-on testing scores highest, then verified first-hand reviews, then opinion or popularity surveys and self-reported figures, then pay-to-rank, which scores lowest.
Is the methodology published, specific, and reproducible? Can a reader see how a given rank was reached, or is it a black box?
Are commercial relationships, sponsorships, and affiliate arrangements disclosed clearly and near the rankings themselves, rather than buried?
How hard is it to game? Controls against fake reviews, solicited reviews, and vendor gaming raise this; an open box anyone can stuff lowers it.
Evidence
- Now owned by G2 after the ~$110M Gartner Digital Markets sale closed Feb 5, 2026, confirmed in Gartner’s 10-K. Source: The Next Web (on the SEC filing) →