An open box anyone can post to. By its own count, 7.4% of 2024 reviews were fake.
What it's really for An open review platform. Collecting and showing user reviews is the whole job, then sold back to businesses as reputation tools.
What our grade covers The grade on this page is about its open consumer star ratings of businesses, not everything the site does.
High Scoring Confidence Checked against primary sources. We are confident in the facts and the grade here.
The businesses being reviewed pay Trustpilot for subscription tools to collect and manage reviews on their own profiles.
Source →- Operating since
- 2007 (19 years)
- What it costs you
- Free to read The reviews are free to read.
- How they make money
- Businesses pay for tools to collect and manage reviews on their own profiles.
- What they do
- Runs an open consumer-review platform and reports its own fake-review removal figures.
- What to watch for
- It cannot promise a given review is genuine, so a flood of five-star or one-star posts may be staged either way. Treat the average as a rumor, not a fact.
- Composite score
- 2.30 / 5.00 → grade C
How the grade was reached
Does the site take money from the very entities it ranks? Pay-for-placement, vendor-funded data, and affiliate commissions all pull this down. The less the ranking can be bought, the higher the score.
What is the ranking actually built on? Hands-on testing scores highest, then verified first-hand reviews, then opinion or popularity surveys and self-reported figures, then pay-to-rank, which scores lowest.
Is the methodology published, specific, and reproducible? Can a reader see how a given rank was reached, or is it a black box?
Are commercial relationships, sponsorships, and affiliate arrangements disclosed clearly and near the rankings themselves, rather than buried?
How hard is it to game? Controls against fake reviews, solicited reviews, and vendor gaming raise this; an open box anyone can stuff lowers it.
Evidence
- Removed 4.5M fake reviews in 2024, 7.4% of all reviews posted, up from 6.1% in 2023 (self-reported, unaudited). Source: Trustpilot Trust Report 2025 →