Compare · Business reputation
Who reviews business reputation, and can you trust them?
Open platforms where any business can be reviewed. Here is every review site we track in this category, graded head to head.
| Grade | Review site | |
|---|---|---|
| 1 | C+ | Grades: its crowd star ratings of products and shops Australia's biggest crowd-review site: free to read, genuinely tough on fake reviews, but the brands it ranks are also the ones buying ad placement on its pages. |
| 2 | C+ | Grades: its ranked company lists (debt relief, loans, and more) A transparent, well-disclosed star-rating aggregator that doubles as a paid lead funnel for the very companies it ranks, with no independent testing under the scores. |
| 3 | C | Grades: its crowd-sourced star ratings of local businesses The star you see is not the average you think, and ad spend buys the placement above it. |
| 4 | C | Grades: its neighbor 'recommendations' and 'Faves' Reviewers are address-verified neighbors, which is a real anti-fake-review edge, but there's no published ranking method and businesses are openly coached to solicit their own recommendations. |
| 5 | C | Grades: its open consumer star ratings of businesses An open box anyone can post to. By its own count, 7.4% of 2024 reviews were fake. |
| 6 | C- | Grades: its 'best of' company rankings An affiliate-funded "best of" machine that swears the money doesn't buy rank — but with no published test data and a roster dominated by commission-paying partners, readers should read it as a curated shortlist, not an independent lab. |
| 7 | C- | Grades: its shopper star ratings of online retailers A two-sided store-review platform where the same merchants it rates are also its paying SaaS customers, and some merchants allege the unpaid get their worst reviews surfaced. |
| 8 | C- | Grades: its star-average of user reviews on Business Profiles Free and everywhere, impossible to buy rank in, and swimming in fake reviews with an opaque order. |
| 9 | D+ | Grades: its star ratings and 'buyers guides' beside paid brand accreditation A TINA.org analysis found its high ratings went almost entirely to the brands that pay it. |
| 10 | D+ | Grades: its A+ to F business letter grades and accreditation seal A trusted-looking letter grade that a 2010 ABC News 20/20 investigation showed a $425 payment could obtain, even for fabricated companies. |
| 11 | D | Grades: its star ratings and reviews of online businesses The FTC found it inflated stars with pre-delivery feedback from its own paying clients. |
Columns are the five rubric dimensions, scored 0-5, with each column's weight shown in its header; independence and evidence carry the most, 30% each. See the full methodology. Each row also shows a scoring-confidence chip (how sure we are of that grade) and a type tag; hover any chip for what it means.